SOFIA JEREZ
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Occidente
(2025)
Services
Brand Strategy
Visual Identity
Client
Alba
Location
CDMX, Mexico
Year
2024
Credits
Images generated with AI
DESCRIPTION
Alba, a boutique hotel inspired by minimalism and natural beauty, trusted me to craft a timeless visual identity. I designed a custom logo, signage system, branded touchpoints throughout the hotel,
a full brand guidelines book to ensure a cohesive guest experience.
DESCRIPTION
I help define your brand’s position, audience, and core message, building a clear foundation to guide all visual and communication decisions.
From logos and typography to color systems and layouts, creating a coherent visual language applied across every touchpoint.
