SOFIA JEREZ
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MY essence
My work combines precision and intention, with a focus on building visual systems across branding, art direction and digital design. I approach each project with a strong attention to detail, ensuring each project feels coherent and purposeful.
My foundation is shaped by a cross-cultural background, influencing the way I construct and translate visual identities.
What I do
I design visual assets across print and digital platforms, from brand identities to campaign visuals and interfaces.
My approach combines technical execution with artistic direction, allowing me to contribute not only to production but also to creative decision-making.
I focus on:
building consistent visual systems
translating concepts into clear, impactful visuals
ensuring aesthetic coherence across all touchpoints
MY PROFILE
I hold a Master’s degree in Art Direction & Graphic Design (UX/UI), following a Bachelor’s degree in Global Design covering fashion, product and graphic design.
I worked within the in-house creative team at Aqualung Group, contributing to the development of campaigns and visual assets across print and digital in an international context.
This experience strengthened my understanding of brand expectations, production constraints, and the level of precision required to ensure visual consistency.
I currently work on both personal and collaborative projects.
